New figures from a leading retail consultancy have found the Brits spent a record amount with online retailers in 2011. 16 per cent more was spent online in 2011 than in 2010 as increased numbers of shoppers bought goods and services on the web.
So, can you afford not to sell your goods and services online?
Online sales expected to increase by 13% in 2012
According to the research by Capgemini, a record £68 billion was spent online in 2011, up 16 per cent on the previous year with online shopping now accounting for 17 per cent of the British retail market.
The Guardian reports that ‘growing numbers of retailers are launching or expanding online businesses, leading Capgemini to predict that total online retail sales will jump by 13 per cent in 2012 to reach £77 billion.’
One analyst said: “Online is such an integral part of the shopping experience now that it generally plays at least some role in most purchases, whether through research and comparison or social media and product reviews.”
Increasingly important to market yourself online
Nick Marr “It seems that only the very rich do not need to sell online , its a low cost method to maximising your returns. Those who who can get free search engine traffic are making huge returns on investment”
If you want to ensure your business is a success it is becoming increasingly important that you market yourself online. This may be through your own website although portals which allow shoppers to access a wide number of independent sellers on one website are becoming increasingly popular.
Sites such as Etsy and Not on the High Street now offer a range of handmade gifts and goods from thousands of sellers in one place whilst you can buy services from professional websites such as Elance and People per Hour.
Another excellent place for you to market your services is on Five Quid Expert. This new site offers a unique service where you can market anything from IT help to translation services to buyers at a price of £5. Five Quid Expert is a ‘one stop shop’ for buyers looking for inexpensive goods and services and offers you a great opportunity to be part of the online shopping boom.