You may have heard about Google PageRank (PR) and wondered what this has to do with your property websites performance. The official explanation is that PageRank is a link analysis algorithm that assigns a numerical weighting to webpages found on the internet with the purpose of “measuring” its relative importance within the set.

In practical terms Google page rank is a measure from 0 -10 of how important Google thinks a webpage is. So a webpage with a PageRank of 10/10 is very important and a web page with a PageRank of 0/10 is not very important.

To receive the traffic you need for a successful real estate website a good PageRank may help your web pages  performance in the search engines results pages. It is important to note however that this is just one factor in how Google ranks your site.

It’s easy to find out your real estate websites ranking and that of your competitors by installing the toolbar on your browser. This will automatically tell you the PageRank of any webpage you are looking at with a green barometer

So what does all this mean for those trying to promote a property website? It can literally mean that websites with a higher page rank will get better rankings in Google’s search results.

Trying to increase your page ranking is not a short term task it can take years depending upon how active you are or the company you employ to help you. Google has a publicly available algorithm which indicates that they take in many factors when calculate PageRank. One of the most important factors is what sites link to yours. Sites that are deemed good quality by age, content and reputation in the eyes of Google will help raise your page rank.

Page rank is fluid and it changes about every 3 months, recently Page rank has been deemed not so important in the ranking of websites. You can see examples of property websites that have pages ranked higher than those with a lower page rank.

Warning
Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalized sites. So be careful which sites you link to.

Don’t leave your search engine optimisation to chance Marr International can design implement and manage all aspects of SEO. Please contact us for more details

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